Work Experience
In my career, I have harnessed skills in research, documentation, presentation, creative design, and media buying. My digital marketing experience has not only refined my time-management and organizational abilities but also fueled my passion for paid search and audience strategy.
Paid Social Strategist
Developed and executed comprehensive paid media strategies, handling spend of $3M/month.
Managed budgets, bidding strategies, creative, and representative relationships across paid social and native platforms including Quora, Meta, Dianomi, Bing, Google, and Taboola.
Grew Quora to one of the top three paid channels, responsible for over 60% of total revenue in Q2 2024
Optimized paid campaigns for performance and budget efficiency, ensuring maximum returns.
Conducted A/B testing to enhance campaign performance continually.
Presented detailed weekly reports to stakeholders, focusing on campaign and platform ROAS, trends, and recommendations.
Negotiated with media vendors to secure optimal advertising opportunities and rates.
Paid Media
Specialist
Managed Google, Meta, and Microsoft Ads for 36 dealerships with monthly budgets totalling 425K/month
Set up conversion tracking, remarketing audiences, RSAs, performance max campaigns, and smart bidding for all managed accounts.
Utilized GA4 data, inventory reports, and market share metrics to inform thoughtful account strategy and media buying.
Established GA4 training setups, videos, and monthly exploration reports
Presented quarterly Digital Marketing Reports about store performance and growth opportunities
Quantitative Strategist
Provided quantitative and qualitative primary and secondary research for the creation of campaigns based on clients' objectives.
Collected data and conducted Situation and SWOT Analyses.
Configured Qualtrics survey asking relevant questions for an audience of over 1000 people.
Analyzed the results of surveys and focus groups to expose key points and insights to present to stakeholders.
Prepared and presented a summary of our research and pitched campaign ideas to clients.
Paid Search/Lead Generation Intern
Overhauled keywords and search terms in national search campaigns for both Google Ads and Microsoft Ads.
Generated over 50 customized ad groups to better target keywords.
Updated audience and email marketing lists weekly using Tableau and Excel.
Monitored monthly budget of more than $10M and provided biweekly reports on ROAS and suggestions to enhance conversion.
Used search analytics, keyword health research, and competitor research to present recommendations on new campaigns and target audiences.
Student Research Assistant
Recommend key findings about the prospective audience's demographics and psychographics.
Conducted situational analysis on 10 under-vaccinated counties in Missouri
Created, designed, and wrote copy for 4 informational graphics about the COVID-19 vaccine.
Scripted and edited 2 radio advertisements.
Coordinated with multiple advertising companies to get advertisements placed on local radio stations and billboards.
Managed media buying budget of $18K.
Digital Marketing Manager
Increased followers, engagement, and conversions by over 100%.
Created display campaigns in Facebook and Google Ads.
Posted multiple times per day on all social media platforms.
Used A/B testing and competitor research to find hashtags and keywords that increased conversions.
Added backlinks to website and blog copy for SEO optimization.
Social Media Manager
Produced photo and video content for Tiktok, Instagram, Facebook, and website publishing.
Organized photoshoots for chapter events.
Edited photos and video for social media and recruitment use.
Created graphics for member’s birthdays and graduation.
Increased Instagram followers by 40%.
Worked with the Public Relations team to keep the chapter updated on campaign details and work most effectively.